Who we are
Character Cosmetics is one of the most renowned cosmetic brands of Future Makeup India Private Limited that have evolved over the years to make the fashion world easily accessible to all the gorgeous women all over the planet Earth.
Our Story
Explore the essence of Character Cosmetics, a brand that celebrates individuality, believing in the unique character within each person that deserves to shine. In a world of fierce competition, we inspire women to embrace their distinctiveness, fostering confidence and character through our carefully curated palettes suitable for daily wear, parties, office settings, or leisure.
Established in 2009, Character Cosmetics was born for makeup artists, crafting products with an artist-centric approach. The majority of our creations are curated and formulated in world-class beauty labs around the world, reflecting our commitment to providing high-quality, pigmented, and vibrant shades that empower women to express their bold and funky side.
Our philosophy revolves around producing top-notch products at a reasonable price. Quality is our secret to success, and this commitment has propelled Character to fame, endorsed by beauty bloggers and makeup artists in the Middle East.
Our Mission
At Character Cosmetics, we strive to formulate better ideas and bring about a revolution that makes make-up not just a tool of beautification but also an element that infuses a new energy and confidence in every soul that comes in contact with our products. We always aim to come up with such revolutionizing products that can help you in becoming everything you want to be, reflecting your true potential and at the same time keep your skin healthy naturally.
Our Vision
With a focus to make all make-up products from the professional world easily available and accessible to common women around the world, we put our best efforts in manufacturing the best ever cosmetics to cater all make-up requirements and fulfil all purposes. We want to constantly evolve and include the latest fashion cycles and trends, effectively manage distribution networks for better investments, synergize with industry’s key players for increased business and develop rewarding customer relationships and give our customers the best cosmetic choices.
What is make-up for us
Undeniably, while there is nothing that can beat the beauty of soul and mind, wearing make-up can surely boost up your confidence, charging you up from within so that you are ready to face any challenge, because you are satisfied and at peace with yourself. It is a catalyst that enhances your personality, creates an aura and can help you in transforming yourself into someone you have always desired to be.
Technically speaking then any make-up product is actually a formula developed by a chemist and used by an artist to demonstrate the creativity and excellence of mind’s imagination and power. However, any make-up product holds the power of evolving you into a more elegant, sophisticated and confident soul. And what energizes this power? Your belief- which makes any make-up product, more than just a make-up product- it’s a magical element that brings smiles, joy, faith and empowers you from within.
Our Worldwide Presence
Character Cosmetics introduced its first line of make-up products from Germany and quickly became the fastest selling brand in Middle East. Since then, we have branched out our presence in all continents. We stepped in Gulf in year 2007 and have marked our presence in prominent places across Middle East including Kuwait, Oman, Saudi Arabia, UAE.
In addition, we are also among the favourite brands in UAE, Saudi Arabia, Kuwait, along with South African countries like Tunisia, Kenya and Algeria. To be precise, Character Cosmetics is sold in 1200 stores around the globe, with 200 training institutes, 350 exclusive department stores and mall outlets. Our next step is directed towards solidifying our presence internationally and be at service of every woman in every corner of the world.
Our Range of Products
We are proud to boast a full-fledged line of professional cosmetic products that fulfil all your make-up requirements. Get introduced to our-
Face Make-up Product Range
Right from basic products like to the most revolutionary and innovative formula, Character Cosmetics owns a wide range of Face Make-up Products. Incorporating a line of fabulous foundations, highlighters, blushers, face primers, contouring products powders, concealers, we offer more than 400 shades in face make-up range of 50 products in varying finishes.
Eye Make-up Product Range
Eyes are attention grabbers and to dress them just in the right manner, we offer a full range of Eye Make-up Products, which transforms your eyes magically. Pick your favourites from the best ever kajal pencils, eye-contours and highlighters, mascaras, eye-liners, eye-shadows, eye-brow corrector kits and more.
Lips Make-up Product Range
Lips do all the talking; they deserve some pampering. Character Cosmetics offers a variety of Lip products that will transform your makeup game. Pick from your favourite creamy mattes, lip liners, lip primer, liquid lipstick.
Makeup sponge Product Range
Makeup blending sponge is rapidly changing the art of applying makeup with its versatile use and flawless finish. The porous and soft sponge is a tool specifically designed to give you a professional makeup finish with its simple use.
